UpEnergy Group

Lafelle Chu

Head of Marketing and strategic projects

Currently Lafelle oversees UpEnergy’s marketing function for the SmartHome brand, as well as leads various strategic projects that improve internal communications, facilitate cross-departmental processes, and support the organization’s strategic development. 

Lafelle brings with her extensive expertise gained from a wide range of experiences, including working with rural farmers in Rwanda, conducting monitoring and evaluation work on sex education program in Western Kenya, social media and communications at UNICEF Uganda and the UN Global Compact in New York, and trade marketing in the private sector in the food and beverage industry in Hong Kong.

Lafelle holds a Bachelor of Business Administration from the Chinese University of Hong Kong, and a Master in International Affairs from The New School, New York.