SALES AND DISTRIBUTION

Sales and Distribution

UpEnergy brings aspirational clean energy and health products within reach of low-income customers. UpEnergy customers rely on us for high-quality and long-lasting fuel-efficient cookstoves to help them save up to 50% charcoal consumption and enjoy cleaner and healthier cooking.

UpEnergy’s SmartHome retail brand is known for quality and reliability. We operate regional distribution hubs and build distribution relationships with retail chains and small retailers. To truly know our customers through data and customer insights, we also sell directly through the SmartHome sales force.

UpEnergy’s experience spans distribution channels and allows us to design and manage sales initiatives to deliver the most value to customers of SmartHome appliances. This also allows us to understand product usage over time and maximize the carbon cutting power of our sales.

Marketing Highlight

Marketing has slowly become a more important function as the SmartHome brand continues to grow. In 2019, we trialed different types of marketing activities to test out which ones are more appealing to customers and are more effective in raising awareness of the SmartHome brand. The marketing interventions included SMS campaign, radio ad, and bundle sales (where customers buy stove and get a small gift for free).
Below are the audio examples and photos of our marketing activities.

Radio:

Bundle items:

  • Customers buy cookstove and get small gift